During the 2022 season at UIW Football, I created a social media campaign which highlighted Lindsey Scott Jr.'s journey to win the 2022 FCS Offensive Player of the Year and Walter Payton Award.
I used platform differentiation strategies to create unique content on Instagram, X, and TikTok. I also collaborated with the Southland Conference and NCAA FCS to reach more audiences by providing photo assets. During the day of the FCS Awards Ceremony, I created countdown style posts that showcased his top moments from the season. To anticipate winning the award, I created graphic design content ahead of time. This campaign was successful because I was able to provide photo content for Lindsey Scott Jr.'s social media pages and also showcase his achievements on the UIW Football pages.
