Welcome to my portfolio! I'm currently the Director of Creative Content at Utah State Football. With this role I manage the USU Football social media accounts, create photo, graphic, marketing and video content, and manage the football creative department.
Why I enjoy working as a sports creative is because of its fast-paced nature and capturing and sharing moments that tell a story. The landscape is changing everyday and a new audiences are emerging. One of my top goals in my role is making sure that the team I work for stays relevant on social media by creating eye-catching graphics, posting photos and videos to capitalize on big moments, sharing the story and behind the scenes of the team, follow and create trends, and weekly uniform reveal shoots.
I use my background in studying apparel design, business, and advertising in my work. The goal of my uniform reveal shoots is to create an editorial look, which could belong in a magazine or billboard. Highlighting the details of the team's look each week or new team apparel aid in establishing branding and excite new recruits.